OUR SERVICES

International is a leader in integrated sales and marketing solutions for pre-construction real estate projects. Our team includes experts who can help guide you through every aspect of your campaign. Explore our services below.

ELITE MARKET
RESEARCH
  • Research competition to identify their positioning, strengths and weaknesses
  • Evaluate attributes of development location compared to the competition
  • Position clients development in context to the competition
  • Identify target markets
  • Manage focus group research and analyze to understand market demands
  • Pricing recommendations for both standard offering and added value features
  • Database development for presales and sustained sales programs
  • Research all media for most effective vehicle to reach target markets
EXPERT BRAND POSITIONING
FOR THE DEVELOPER & PROJECTS
  • Establish unique design selling propositions and positioning of community compared to competition
  • Maximize developer brand & marketing
  • Create dynamic and targeted community theme and imaging
  • Assist in developing project theme
  • Assist in developing key community visuals
  • Strategy and design of sales presentation
STRATEGIC
PRE-SALES MARKETING
  • Develop pre-sales strategy for faster sales to achieve threshold target for construction financing
  • Oversee the development of pre-sale signage to begin generating prospect database until project launch
  • Oversee the development of pre-sale advertising programs, direct mail, e-marketing, public relations, realtor and international programs
  • Oversee Sales Centre design and completion to host inaugural receptions for VIP realtors and insider clients
  • Host co-operating realtors preview events
  • Host registrants preview events
  • Review and modify plans prior to construction drawings based on pre-sales feedback
SALES MANAGEMENT &
SALES ADMINISTRATION
  • Weekly marketing meetings with Senior International staff
  • Ensure sales representatives and assigned administrative staff are specialized in International's pre-sales methodology and sustaining sales programs
  • Provide tailored reporting, tracking, and sales administration systems in accordance to developers reporting requirements
  • Review of all legal documentation with broker and sales staff to ensure understanding and compliance
BROKERS
RELATIONS
  • Establish co-operative program with local pre-construction brokers
  • Hold info sessions for co-operating brokers and staff before pre-sales events and appointments
  • Monitor outcomes of co-operating broker programs
  • Establish on-going relationships to ensure sustaining support from local brokerage community
PRESENTATION CENTRE
DESIGN CONSULTATION
  • Direction to interior designers and architects for development of Presentation Center
  • Work with ad agency to integrate website presence into sales presentation
FROM LAUNCH TO SELL OUT:
SUSTAINING SALES &
MARKETING PROGRAMS
  • Develop strategies for sustaining on-going sales programs until community sell-out
  • Weekly marketing meetings with developers
  • Manage advertising campaigns
  • Manage email campaigns
  • Sustain on-going sales programs and events with co-operating brokers to keep community top of mind
  • On-going communication and promotional events with prospect database
MARKET FOCUSED
ARCHITECTURAL
& DESIGN CONSULTATION
  • Advise on site plan, scope and design of building and amenities to maximize purchaser’s perception of value
  • Work with clients' architectural and engineering team to advise on floor plan layout for efficiency and marketability
  • Advise on appropiate level of amenities, unit mix and unit counts
CONNECT WITH
INTERNATIONAL INVESTORS:
OVERSEAS MARKETING PROGRAMS
  • Establish international reach through our international broker relations and databases
  • Arrange overseas broker events and purchaser seminars
ELITE MARKET
RESEARCH
EXPERT BRAND POSITIONING
FOR THE DEVELOPER & PROJECTS
STRATEGIC
PRE-SALES MARKETING
SALES MANAGEMENT &
SALES ADMINISTRATION
BROKER
RELATIONS
PRESENTATION CENTRE
DESIGN CONSULTATION
FROM LAUNCH TO SELL OUT:
SUSTAINING SALES &
MARKETING PROGRAMS
MARKET FOCUSED
ARCHITECTURAL
& DESIGN CONSULTATION
CONNECT WITH
INTERNATIONAL INVESTORS:
OVERSEAS MARKETING PROGRAMS