ELITE MARKET
RESEARCH
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Research competition to identify their positioning, strengths and weaknesses
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Evaluate attributes of development location compared to the competition
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Position clients development in context to the competition
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Identify target markets
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Manage focus group research and analyze to understand market demands
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Pricing recommendations for both standard offering and added value features
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Database development for presales and sustained sales programs
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Research all media for most effective vehicle to reach target markets
EXPERT BRAND POSITIONING
FOR THE DEVELOPER & PROJECTS
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Establish unique design selling propositions and positioning of community compared to
competition
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Maximize developer brand & marketing
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Create dynamic and targeted community theme and imaging
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Assist in developing project theme
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Assist in developing key community visuals
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Strategy and design of sales presentation
STRATEGIC
PRE-SALES MARKETING
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Develop pre-sales strategy for faster sales to achieve threshold target for construction
financing
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Oversee the development of pre-sale signage to begin generating prospect database until project
launch
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Oversee the development of pre-sale advertising programs, direct mail, e-marketing, public
relations, realtor and international
programs
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Oversee Sales Centre design and completion to host inaugural receptions for VIP realtors and
insider clients
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Host co-operating realtors preview events
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Host registrants preview events
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Review and modify plans prior to construction drawings based on pre-sales feedback
SALES MANAGEMENT &
SALES ADMINISTRATION
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Weekly marketing meetings with Senior International staff
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Ensure sales representatives and assigned administrative staff are specialized in
International's pre-sales
methodology and sustaining sales programs
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Provide tailored reporting, tracking, and sales administration systems in accordance to
developers reporting requirements
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Review of all legal documentation with broker and sales staff to ensure understanding and
compliance
BROKERS
RELATIONS
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Establish co-operative program with local pre-construction brokers
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Hold info sessions for co-operating brokers and staff before pre-sales events and appointments
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Monitor outcomes of co-operating broker programs
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Establish on-going relationships to ensure sustaining support from local brokerage community
PRESENTATION CENTRE
DESIGN CONSULTATION
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Direction to interior designers and architects for development of Presentation Center
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Work with ad agency to integrate website presence into sales presentation
FROM LAUNCH TO SELL OUT:
SUSTAINING SALES &
MARKETING PROGRAMS
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Develop strategies for sustaining on-going sales programs until community sell-out
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Weekly marketing meetings with developers
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Manage advertising campaigns
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Manage email campaigns
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Sustain on-going sales programs and events with co-operating brokers to keep community top of
mind
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On-going communication and promotional events with prospect database
MARKET FOCUSED
ARCHITECTURAL
& DESIGN CONSULTATION
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Advise on site plan, scope and design of building and amenities to maximize purchaser’s
perception of value
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Work with clients' architectural and engineering team to advise on floor plan layout for
efficiency and marketability
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Advise on appropiate level of amenities, unit mix and unit counts
CONNECT WITH
INTERNATIONAL INVESTORS:
OVERSEAS MARKETING PROGRAMS
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Establish international reach through our international broker relations and databases
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Arrange overseas broker events and purchaser seminars